Our client, a zinc manufacturing company in Mooresboro, NC, used a complicated process to extract zinc from recycled materials. The company had gone through some trouble (think: bad management, employee horror stories) and was suffering from a poor reputation in the community. The fact that no one understood what the heck went on there was problematic.

I pitched and idea to create an ‘explainer’ video that broke the process down into easy-to-understand language paired with high-quality visuals to keep you interested. So, I wrote the script and provided a visual direction for each scene. Then we paired with an animation team to create the following explainer video.

After this, I basically have a degree in chemistry. NBD.

Fun fact: this video was rendered on a machine next to a Marvel movie.