Latest Thoughts

Are you getting sick of all the cookie-cutter social media content out there, but struggle to see a way around it? I got you—here are my favorite tips for making your social stand out among the crowd.

You don’t need a fancy camera to make incredible videos. You just need a few tips to help you use your phone like a fancy camera. Lucky you, you can find my favorite ones here.

Is social media really worth it for small businesses, or is it just another money pit? Spoiler: it can be worth it—but only if you avoid the traps that waste time and cash.

Copywriters love to fight ChatGPT, but we really need to think about embracing it instead. Here’s how I use ChatGPT to make me a more efficient, accurate, and creative copywriter.

As AI is getting ever-so-close to taking over everything, there’s one piece of production that I hope never becomes a lost art—and that’s using real human voiceover talent. If you’ve never led a VO session before, I put together a step-by-step guide for you.

Even if you live under a rock, you likely heard of the scandal: the company’s CEO and the head of HR were caught canoodling at a Coldplay concert. But their PR recovery was one for the history books.

Filming an interview-style video and not sure how to do it? This guide will show you how to script an interview-based video while still making it feel natural and authentic.

If writing your social media content calendar involves Googling something like, “What national and social media holidays are coming up next month,” writing down all the notable days, and filling in random posts around them—you’re doing it wrong.

In my opinion, ‘strategy’ is the most ambiguous word in business. What does it mean, and how do you do it? C’mon in, and I’ll reveal all (or at least some).

One of the weird things about getting out of the agency world was realizing that most people outside of it don’t know what a copywriter is. If that’s you, read on to learn.

Long ago, I was just another civilian on social media, but now I can’t stop tearing it apart. And this particular creator has me asking so. many. questions.

We’re back with three more totally not-boring social media accounts in traditionally boring industries. See how these pioneering social managers have leveraged the medium in alllllll the best ways.