One trick to upgrade talking head scripts
If you’ve asked, “Why aren’t my talking heads getting any traction on social media?” this easy trick might be the solution.
Brand voices I’m digging: Monos
I’m diving into another one of my favorite brands and tearing up their brand voice! Learn why I feel like Monos is the undefeated champion of high end copy.
4 tips for beginner copywriters
Over years of mentoring and editing, I’ve found myself saying the same things over and over again to my fledgling copywriters. Keep reading to find out my favorite beginner tips.
Writer’s block and zero days
Every writer has a bad day—for me, that day is today. There’s something important that I learned about working through those “zero days,” though.
Ads that sucked me in: DryWater
I’m a sucker for a social media ad—but I’m also a marketer. So when a good one pops into my feed, you better believe I study it. Here’s an analysis of the latest ad that sucked me in: DryWater.
How a poetry lesson transformed my marketing copy
There’s an important lesson I learned in a college poetry class that turned out to be one of the most valuable content marketing tips in my pocket.
Research tips to improve your content strategy
Learn research tips to absolutely SLAY your next content presentation! I’m sharing the exact method I use to research my strategies for social media, web, and more—steal it here.
Brand voices I’m digging: AYR
I’m rounding up my favorite brand voices to take an analytical deep dive! Let’s take a walk through a minefield laden with Millennial Easter eggs, courtesy of longtime-favorite AYR.