ALL IT TAKES

Ahh, this was a fun one.

Our community bank client wanted us to come up with a campaign to promote new savings accounts. A team of art directors and I discovered that all you needed to open an account was $100, and you could get started saving—and that’s the little thing that hooked us in.

The thing I remember most about this copy is that it was born perfect. Seriously. When we finally decided on the concept I was so excited to get started because every piece popped into my head, clear as day. I wanted to be really particular in my descriptions and a little cheeky, too—because who says banking has to be boring?

This campaign received a Platinum Marcom Award in October 2018. The ad copy received an honorable mention.