DOWN HERE

These bumper ads made me fall in love with six second videos. Just long enough to get a story, and just short enough to not be frustrating to people who are just trying to get to their YouTube video.

The idea here was to show these ads for a southern beach destination to a northern audience when it was cold, helping them find the inspiration they needed to book that summer vacation.

These spots received a gold Marcom award in October 2018.