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    Problems with “They Ask, You Answer”
    Content Strategy, Social Media Jen Blair 5/19/25 Content Strategy, Social Media Jen Blair 5/19/25

    Problems with “They Ask, You Answer”

    Before you run into your next staff meeting with this book in hand to scream about how it’s the next best thing and will change your sales trajectory, read this.

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    3 Social accounts that should be boring, but aren’t
    Social Media, Content Strategy Jen Blair 5/12/25 Social Media, Content Strategy Jen Blair 5/12/25

    3 Social accounts that should be boring, but aren’t

    Not every industry feels primed for fun and sexy social content—but even for the most boring industries, it IS possible to make pump it up. Read along to see what I mean.

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    Recent conversations: social media edition
    Social Media Jen Blair 5/5/25 Social Media Jen Blair 5/5/25

    Recent conversations: social media edition

    I’ve been connecting with all sorts of smart humans over the past few weeks—and here’s the highlights of the conversations we’ve had about the sentiment and state of social media.

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    How to actually execute a content calendar
    Content Strategy, Social Media, Operations Jennifer Blair 4/21/25 Content Strategy, Social Media, Operations Jennifer Blair 4/21/25

    How to actually execute a content calendar

    You’re juggling topics, you’re juggling copy, videos, graphics, links, maybe a review queue…and you haven’t even posted anything yet. I’m about to show you a content calendar system that will change the way you think about your marketing.

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    What are the best tools to plan a content calendar?
    Content Strategy, Social Media Jen Blair 4/14/25 Content Strategy, Social Media Jen Blair 4/14/25

    What are the best tools to plan a content calendar?

    If you’re still using a Word Doc to plan your content (or worse—using nothing at all), then you’ve got to read this. I’m diving into the worst content tools and revealing the best of the bunch.

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    What makes Instagram content shareable?
    Content Strategy, Social Media Jen Blair 4/7/25 Content Strategy, Social Media Jen Blair 4/7/25

    What makes Instagram content shareable?

    According to the head of Instagram, share count is the strongest signal indicating a post should be shown to more people outside of your network. So what actually makes content shareable? You won’t find answers here, but you WILL get inspiration.

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    How to do better searches on TikTok
    Content Strategy, Social Media Jen Blair 3/31/25 Content Strategy, Social Media Jen Blair 3/31/25

    How to do better searches on TikTok

    I admit it: I avoid TikTok. It’s not my favorite social media platform. But it IS great for gathering inspiration…if you know how to search for it. Read this to up your TikTok search game.

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    How to reach a broader audience on social media, part 2: organic tactics
    Content Strategy, Social Media Jennifer Blair 3/24/25 Content Strategy, Social Media Jennifer Blair 3/24/25

    How to reach a broader audience on social media, part 2: organic tactics

    Getting in front of a broader audience on social media takes more than just showing up and posting every day. Let’s go over some tried-and-true tactics that will help get you in front of the audience that matters most to your bottom line.

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    How to reach a broader audience on social media, part 1: strategy
    Content Strategy, Social Media Jennifer Blair 3/17/25 Content Strategy, Social Media Jennifer Blair 3/17/25

    How to reach a broader audience on social media, part 1: strategy

    Wondering why you’re putting in a ton of work and not getting in front of the right people on social? It’s probably your approach. I’ll walk you through the right way to break down social strategy for your small business.

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