DILLARD-JONES ADS

Dillard-Jones, a regional luxury home crafter, strategically places ads in publications throughout the region.

One of the major components of writing for Dillard-Jones is making sure all of their marketing and collateral speaks together—whether you’re on the website, browsing their Signature Brochure, or exploring an Idea Home.

Of course, when writing print ads, it’s paramount that the copy speaks to the audiences of each publication. Dillard-Jones was expanding the footprint of the areas they serve, while still maintaining a strong presence in their legacy markets. The ads below are an example of each situation: one for the legacy Greenville market; one for the legacy market of the Cliffs at Lake Keowee; and one for an expansion market in Cashiers, North Carolina.

The differences are subtle, but the messages all relate back to the same driving principle: creating a home with Dillard-Jones is an easy, unmatched experience that only results in a home that fits your lifestyle—and exceeds your wildest expectations.